B2B Social Media and B2C! Learn How To Write The Perfect #Tweet Or Message! What ingredients should a “tweet” or a “message” have, to succeed on #Twitter and LinkedIn? If you want answers to this question, perhaps you should take a look at a recent study from DK New Media and the Compendium, which will give you the secret recipe to write messages in these two social networks depending on the scope in which your company moves, B2B (Business to Business) or B2C (Business to Consumer).
The Tie Between Social Media and Corporate Blogs
Perhaps the most important takeaway from this study is the fact that the majority of marketers who manage their company’s blog are also managing their company’s social media efforts. This means that probably you, and your counterpart at your fiercest competitor, are responsible for effective and efficient execution on two content-heavy and ever-changing digital channels. In other words, you have a lot of writing to do, a lot of new technology to keep up with, and an even bigger challenge of orchestrating all of the madness to deliver successful metrics.
Good social media marketing requires good content. Creating good content gives businesses something to talk about and share in social media channels to make their business relevant and helpful. Being relevant and helpful is the key to content marketing success.
If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be.
|Promoting your blog content on your social
networks will help you get more return on your
time/money spent creating the content. More
impressions will yield more visits.
|» Social media is a great place for great content.
Your best blog content will not just show up in
your #followers’ feeds. If it is truly good content,
your followers are likely to re-share your content
with their followers, and this will result in exponential
exposure for your content.
|» When you write great content and spread it
on social networks, those who are interested
will click and land on your branded pages. Your
branded pages can be much more optimized for
conversion than your social media pages since
you have full control of your branded pages’
layouts and components.
|» If you are sharing great content on social networks
that doesn’t exist on your blog or content
hub, you are missing out on a huge SEO
opportunity. If your content is on your blog, it
will generate links and social indicators (likes,
shares, +1s, etc.) that will benefit your website’s
domain. Search engines pay attention to these
factors when determining which pages to serve
up in their search results.
|» Blog content is permanent – social content
is not. Let’s pretend that you posted a great
Thanksgiving recipe on Facebook that received
thousands of Likes. When Thanksgiving comes
around next year, that post will be long gone.
However, if you post the recipe on your blog,
you can re-share it year after year. In addition,
the recipe will be indexed by the search engines
and will likely drive search traffic as well.
What To Say
Knowing what to say and how to say it is critical when optimizing your social media strategy. Some tactics are effective on one network but not on another. There have been many studies released that provide aggregate data, but we’ve found that aggregate data is often misleading. It’s important to know what is true for each network and for which industry. Below we’ve distilled our research to provide some tactical advice. Use our data to get your strategy started, but don’t forget to test and measure what works specifically for your industry and your social followers.
What is the ideal social message length?
Having the right message length can help provide context to the information you are sharing without overkilling and making your message too long. Use the data and takeaways below to ensure that your message is just the right length for each social network.
» 11-15 words is the sweet spot for Twitter, and you’re safe to use up to 25. Go any shorter, and
your message will likely lack enough information to draw people in.
» LinkedIn postings should aim for 16-25 words, but you are safe to go shorter if necessary.
Should I use a question mark in my social messages?
Many marketers use question marks in their social messages because they think it will draw a response or spark a conversation. Before you jump on their bandwagon, take a look at what the data says.
» Using a question mark in your message on Twitter and LinkedIn is not a good idea most of the time. People tend to look to Twitter and LinkedIn for information and using a question mark poses a question rather than provides an answer.
» Look to Facebook to do more polling and question asking.
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This infographic is a MUST HAVE to all internet marketers.. Download the rest of the DK New Media and the Compendium and PaY Me WitH a Tweet …
Learn When to Tweet It!
Timing can be everything when it comes to getting the most out of your social media marketing efforts. Whether it’s the day of the week, the hour of the day, or even the minute of the hour, timing can make a difference in how many impressions your message makes.
The next section provides awesome tips to keep in mind when it comes to have your messages read.
- Is it effective to use exclamation marks in my social messages?
- Is it more effective to use hashtags in my social messages?
- What is the effect of using a number on Twitter and LinkedIn?
- Which day should I share content to get the most clicks?
- What time of day should I expect to receive traffic from Facebook, Twitter, and LinkedIn?
- What is the best minute of the hour to share content on Twitter and LinkedIn?
Download the rest of the B2B social media infograph by clicking on the (Pay with a Tweet or Facebook) button and get better equipped with a content marketing strategy plan towards the B2B audience on Twitter and LinkedIn….
Most importantly, this study reinforced the idea that using blogs and content hubs to fuel your social strategy is an efficient and effective strategy for most companies.