Current and potential customers alike are using #social media on a daily basis. Because of the direct access afforded by these platforms, it has become common place for businesses to promote their products and services in social networking sites like Twitter. With the use of online social platforms such as Twitter, reaching out to people with buying power has become very affordable and convenient.
Twitter’s #micro-blogging opportunities
Twitter’s format makes it easy for people to “follow” accounts that they are interested in—whether they are personal accounts or accounts maintained by groups and business organizations. Twitter is the world’s number one micro-blogging platform, allowing account holders to post short messages. It also allows interaction through the creation and sharing of online content in much the same way as Facebook, Pinterest, YouTube, and other social media sites.
Having a significant presence Twitter is one indication that a business is keeping up with the times. Nevertheless, maintaining an online presence and sustaining the interest of Twitter followers are tasks that must never be taken lightly and for that we have a few guidelines on how to use Twitter to promote your business and maximize the use of tools made available by Twitter to its users and use them wisely in order to increase brand awareness and profitability.
The advantages that Twitter offers to #retailers
Twitter could be particularly useful to any retailer, since it presents them plenty of opportunities to connect directly with the people who are most likely to patronize their products. Establishing a relationship with the customer is the first step towards having an exchange that ends in sales. Twitter is one of the most effective social media sites for humanizing a business entity. With #carefully crafted tweets, it is possible to build the interest of followers and convert them to buying customers given time.
Micro-blogging platforms limit the content that may be posted in terms of length. Nevertheless, Twitter users can post content of different types and formats, including text, photographs, infographics, and video clips. As such, the platform has served many online and offline businesses well as a marketing channel. Twitter offers a business the chance to promote its products, communicate directly with customers, receive feedback from product users, and deliver different forms of customer service.
Every business must have a realization of the nature of the tweets that are circulated the most in the #Twitterverse. No matter what brand is being promoted, it is important to pay attention to the demands of the community. Tweets must fall under any of the following categories:
- Challenge resolution
- Answers to relevant questions
- Comments that are funny or entertaining
- Inspirational quotes
- Positive anecdotes
Content must revolve around these categories, or risk being ignored.
The importance of avoiding pitfalls
It is important to study all the opportunities available when using Twitter for social media marketing. However, it is equally important to understand the value of avoiding all the potential pitfalls the caused many businesses not just monetary losses but tarnished reputations as well. All the scandals that happened in recent years—most of which were due to poorly constructed tweets—should serve as a lesson to business owners and marketing teams.
Therefore, when planning a marketing campaign that is centered on Twitter, the pitfalls that caused entrepreneurs their investments and reputation must be studied and be used as examples of how not to execute a Twitter-based promotion. It is also important to evaluate the viability and feasibility of a Twitter campaign for a business at the very outset. There are ventures that because of their very nature will find better success in #Facebook or MySpace. Other businesses might get a bigger following on LinkedIn. Not all businesses are candidates for Twitter.
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