The Vast Anatomy Of A Successful Campaign
In less than 10 years, business to consumer (B2C) and social networking (Twitter, Facebook, Linkedin, Google have quickly established themselves as a proven and powerful marketing strategy for brands, empowering businesses of all shapes and sizes to raise awareness of products and services, drive traffic and generate leads and sales.
Business to business (B2B) social marketing is, however, a very different monster that requires very different strategies. What works in your B2C campaign will likely fall flat when targeting clients and other brands, and marketers need to study which platforms are best for their B2B promotional needs. [more…]
Thankfully, help is at hand, courtesy of this infographic from Marketo, which takes a closer look at the B2B social marketing universe.